Marketing & Sales

Oh hey, I'm Laura!

I'm an 8+ Shopify expert, consultant, and mentor for sustainable eCommerce stores. I help small to mid-sized brands scale by implementing a purpose-over-profit framework that not only helps purpose-driven businesses scale but also drives collective action.

We are an agency that helps brands with Shopify development and CRO services.

On the development side, we create solutions, new functionality, theme customizations, and custom apps for stores to help increase sales.

On the CRO side, we blend data-driven insights with impactful user experience solutions that amplify a brand’s growth and customer value metrics.

I'm Awais Javed, a Shopify Developer with over 8 years of experience building high-converting e-commerce stores. I specialize in theme development, speed optimization, and custom solutions that help brands grow faster and sell smarter. Trusted by brands like Après Nail, Maceoo, and CatWorkWear, I create Shopify storefronts that combine clean design, seamless functionality, and measurable performance. Focused on delivering results that drive growth, I help brands unlock the full potential of their Shopify stores through tailored development and optimization strategies.

Since 2006, Michael has been at the forefront of ecommerce innovation. After launching and scaling his first online business to significant revenue and earning recognition in Internet Retailer's Second 500, he sold the company in 2015.

Now Michael dedicates his expertise to helping other entrepreneurs succeed, combining deep technical knowledge with proven strategic insights gained from real-world experience.

His services Include: E-commerce Consulting, Shopify Development, Automated Email Marketing, Website Migration, Website Audits, and Amazon Optimization.