Hire Shopify Conversion Rate Optimization Experts

Oh hey, I'm Laura!

I'm an 8+ Shopify expert, consultant, and mentor for sustainable eCommerce stores. I help small to mid-sized brands scale by implementing a purpose-over-profit framework that not only helps purpose-driven businesses scale but also drives collective action.

We are an agency that helps brands with Shopify development and CRO services.

On the development side, we create solutions, new functionality, theme customizations, and custom apps for stores to help increase sales.

On the CRO side, we blend data-driven insights with impactful user experience solutions that amplify a brand’s growth and customer value metrics.

Since 2006, Michael has been at the forefront of ecommerce innovation. After launching and scaling his first online business to significant revenue and earning recognition in Internet Retailer's Second 500, he sold the company in 2015.

Now Michael dedicates his expertise to helping other entrepreneurs succeed, combining deep technical knowledge with proven strategic insights gained from real-world experience.

His services Include: E-commerce Consulting, Shopify Development, Automated Email Marketing, Website Migration, Website Audits, and Amazon Optimization.

InsightWhale is a data-driven CRO and analytics agency helping brands scale revenue without buying more traffic.

For 10+ years we’ve delivered measurable growth for 120+ companies worldwide through digital analytics, A/B testing, and business intelligence.

Our team runs full-cycle optimization: data audit → hypothesis design → testing → implementation → iteration.
Average ROI: 5× within 90 days.

Certified partners in Google Analytics, Optimize, varify.io and major experimentation tools.
Tech stack includes GA4, GTM, Hotjar, VWO, Optimizely, Amplitude, and Looker Studio.