Launched a Custom Membership-Based Shopify Store With a Seamless One-Step Checkout Experience

Challenge
The client wanted to launch a premium Shopify store with a strong membership-based USP. The key challenge was implementing a custom membership pricing model that allowed both members and non-members to shop seamlessly—without forcing new customers into a frustrating two-step process of purchasing a membership first and then returning to buy products. Existing app-based solutions were either too limiting or added friction to the checkout experience.

Solution
I rebuilt the Shopify website with a clean, premium design and developed a fully custom membership system tailored to the client’s business model.
The solution included:

• Displaying both standard and member pricing clearly on product pages

• A custom popup flow that prompts non-members to either log in or add a membership to cart when selecting member pricing

• Allowing customers to purchase membership and products together in a single checkout

• A dynamic setup so new products automatically follow the same membership rules without ongoing developer involvement

All functionality was built with scalability and long-term flexibility in mind.

Results

• Successfully launched a fully custom membership-based Shopify store

• Eliminated checkout friction for first-time customers

• Delivered a clear, premium user experience aligned with the brand’s USP

• Provided the client with a future-proof setup that’s easy to manage and scale.