Redesign for UK's biggest Protein company.

Grenade is the UK’s biggest protein brand, best known for its iconic protein bars and bold brand identity. The challenge was to redesign the digital experience in a way that matched their market-leading position while improving usability, performance and conversion.

The focus of the project was to create a cleaner, more confident interface that put the product front and centre, while still reflecting Grenade’s strong personality. Careful attention was paid to layout, typography and visual hierarchy to ensure the site felt premium, fast and easy to navigate across all devices.

By refining the user journey and introducing more flexible, custom-built components, the redesign allows Grenade to better showcase its range, launch new products with ease and continue scaling as the brand grows.