Full brand, packaging and Shopify launch for Healthy Bones Co with 30% higher conversions

The Client
https://healthybonesco.com/
Healthy Bones Co is a bone-health supplement company providing smarter supplementation for better mobility, stronger bones and active futures.

The Challenge
The founders came to us with a strong product vision but no existing brand, packaging or online presence. They needed a complete front-facing ecosystem from scratch: a trustworthy brand identity, clear and compliant packaging, and a Shopify store that could educate an older audience and reliably convert visitors into one-time and subscription customers.

The Solution
We started with stakeholder interviews and user research to understand the motivations and concerns of people dealing with bone-health issues.

Based on these insights, we:

• Defined the brand positioning, tone of voice and visual direction

• Created a clean, confidence-inspiring identity with accessible typography and high contrast colours

• Designed packaging and labels that make benefits and dosage easy to understand while meeting regulatory needs

• Planned and designed a new Shopify experience focused on education, trust and simple decision-making, with clear PDPs, strong social proof and a streamlined subscription flow optimised for mobile

This end to end approach ensured that the brand, packaging and website all told the same story and supported the same conversion goals.

The Results
After launch, Healthy Bones Co saw strong improvements across key metrics:

• 30% increase in overall site conversion rate

• 35% growth in subscription sign-ups

• 22% increase in returning customers

• 40% more email leads captured via on-site forms

By building the brand, packaging and Shopify store together from day one, Healthy Bones Co entered a competitive supplements market as a clear, trustworthy choice and converted more first-time visitors into long-term customers.