1,365% Increase In Global Organic Search Traffic + more

Before Break The Web

Gisou, a global beauty brand renowned for its honey-infused hair, face, and body products, had experienced rapid growth fueled by viral social media success.

While their fan base was strong, most customers were already familiar with the brand, and expanding beyond this loyal following was essential for future growth.

In late 2021, Gisou launched a beautifully designed, conversion-focused website but found that non-branded organic traffic remained minimal.

Their Product and Collection pages were not optimized to capture the search traffic of new audiences seeking beauty solutions, and although Content was regularly produced, it lacked the research-driven direction needed to build new brand awareness.

Gisou turned to Break The Web to build a comprehensive SEO strategy.

The goal: to expand their reach in the US market, capture valuable search traffic in Europe and the UK, and ultimately bring their products to a broader audience unfamiliar with the brand.

After Break The Web

Through targeted Shopify SEO, including Product Listing Page (PLP) + Product Detail Page (PDP) optimizations and SEO-driven content marketing, Gisou has solidified its position as an international leader, excelling in beauty, hair care, and skincare resources.