SEO Foundations

Keyword Opportunity Map

We’ll help you understand what future consumers are actually typing into Google when they’re searching for trusted products, so you can show up where it matters most.

Here’s what we’ll do:

• Spot quick wins by identifying search terms for specific queries where your brand could realistically rank early and scale SEO visibility over time.

• Uncover service industry opportunities by researching how people search for offerings across various verticals and market segments.

• Learn from the competition by analyzing how other competitors in your space are gaining traction in search, so we can build a strategy that capitalizes on existing demand and closes visibility gaps.

We’ll organize all of this into a clear, easy-to-follow report showing:

• Which keywords are worth going after

• How hard they’ll be to win

• How often people search for them

• How these terms can support future on-site structure and templating

This will guide not just your SEO, but your page templates, internal linking, and even top-level navigation, so every element of the site can be built with search demand in mind.

On-Page SEO Guidance for Key Page Types

We’ll provide hands-on SEO advisement for your three most important page types — the homepage, category pages (PLPs), and individual product pages (PDPs), so they’re structured to perform well in search and support quick, consistent rollout across the site.

Here’s what you’ll get:

• Custom recommendations for how each page type should be structured to show up in search, drive engagement, and meet both user and SEO expectations.

• Suggestions for:

  • Page titles and H1s that reflect real search behavior

  • Meta descriptions designed to increase click-throughs

  • Structured headings (H2s/H3s) that guide both users and crawlers

  • On-page copy guidelines to balance clarity and keyword targeting

  • Internal linking advisements to connect related pages and boost relevance

  • Optional modules or elements (FAQs, reviews, shipping info, etc.) that enhance UX and support rich results

We’ll base all of this on the Keyword & Opportunity Mapping and your unique business model, so each page template can be confidently built to scale without sacrificing search visibility or user experience.

Technical SEO Audit

We’ll run a full diagnostic of your website site to ensure search engines (like Google & Bing) can properly find, understand, and trust the website.

Here’s what you’ll get:

• A complete checkup of how the site performs behind the scenes—like load speed, navigation structure, mobile friendliness, and how easily search engines can explore each page.

• A clear list of what needs fixing, prioritized by what matters most and what’s easiest to address—so you know where to start without guessing.

• No jargon. No overwhelm. All recommendations will be laid out in a simple shared Notion hub and Google Spreadsheets, with explanations in plain English and action items developers can easily work with.

This ensures your brand launches without hidden issues that could block your visibility or slow down growth later on.

Schema Markup for Enhanced Search Results

We’ll help ensure your brands key transactional pages are equipped with the right schema markup, so search engines and AI/LLM platforms understand exactly what’s on the page, and the brand can take advantage of enhanced visibility across surfaces.

Here’s what you’ll get:

• Audit existing markup to identify gaps or errors that could potentially limit rich result eligibility

• Recommend structured data for key page types, including product, service, and organization markup, to signal credibility and relevance to both search engines and LLMs.

This ensures your pages are not only eligible for rich results like stars, price, and shipping, but also optimized for the evolving ways platforms like Google and AI-powered tools interpret and surface site content.